Oiltech Systems
A forty-year industrial operation. A brand that finally read like one.
Brief
The brief.
Oiltech Systems has been designing, manufacturing, and installing hydraulic systems for steel plants, mines, power stations, and industrial facilities since 1985. Their client list includes Anglo Platinum, Glencore, Sasol, and ArcelorMittal. The brand hadn't kept pace with forty years of work at that level. We were asked to fix that.
Approach
How we
tackled it.
We built the brand system first, because the coming soon page needed it before anything went to market. That scroll-animated launch page went live during the build. The responsive site that followed was structured for engineering and procurement decision-makers: credentials first, capability clear, contact obvious.
Colour
Oiltech Navy
#033F5COiltech Red
#CB1428White
#FFFFFFSteel
#8A929AType
Helvetica Neue Condensed Black
Bebas RegularCustom hydraulic systems for steel, mining, and power. Built across southern Africa since 1985.
Process
Live before
launch.
Before the full site was ready, a scroll-animated coming soon page went live, announcing the brand shift to the sector from day one.
Website
On
screen.
The site does one thing: earn the meeting. Sector credibility front-loaded, capabilities clear before the scroll, contact one step from anywhere.
Outcome
The
result.
Oiltech now reads at the level of the clients it has always served. The coming soon page announced the shift. The full site made it permanent.