Social Link Recruitment
Every dot is a person. The mark made that impossible to miss.
Brief
The brief.
Social Link Recruitment placed care assistants, support workers, and administrators into social care roles across the UK, working with private and public sector employers. In a sector where most agencies defaulted to institutional blues and corporate stock photography, the brief was to build a brand that reflected what the work was actually about: people.
Approach
How we
tackled it.
The mark starts with a single insight: every person placed is a dot in a larger picture. A heart shape. The sector's implicit promise, made explicit. Built from overlapping circles across a full spectrum of colour. No single dominant hue, because the people aren't singular. The word "recruitment" steps back. The job portal was built the same way.
Colour
Slate
#6D6E72Magenta
#E23591Cyan
#3098CDCloud
#F7F4F0Type
VAG Rounded Black
VAG Rounded ThinCare assistants, support workers, and administrators. Placed into UK social care, private and public sector.
Portal
Built on
the same
logic.
A job portal built the same way as the mark: people first. Roles, locations, and direct application, clear from the first screen.
Outcome
The
result.
A brand with something to say before it said a word. In a sector where most agencies look identical from a distance, Social Link didn't. The mark travelled: job boards, email signatures, a portal built on the same logic that built the logo.