Fine Living by David Muirhead
Signage, print, and e-commerce for Fine Living. Locally sourced. Personally chosen. Sandton.
Brief
The brief.
Fine Living is David Muirhead's retail concept. A 600m² showroom in Sandton. Locally sourced furnishings, lighting, South African art, and accessories. All chosen by David. The brief covered everything except the logo: signage, carrier bags, print, look-book, and e-commerce.
Approach
How we
tackled it.
The mark was set. The surround was the brief. The product first, the brand as context. Same hierarchy on the storefront, the carrier bag, the look-book, and the site.
Colour
Warm Black
#1A1714Warm Taupe
#9A8878Gold
#B08958Champagne
#F5EEE4Type
Helvetica Neue Ultra Light
Avenir LightBespoke furniture, curated décor, and function venues. A boutique showroom in Sandton.
In store
The room,
alive.
The 600m² showroom in sequence. Lighting, furniture, art, accessories, each chosen one at a time. The room sets the register every other surface answers to.
Online
The showroom,
extended.
Product first, brand as context. Every piece David believes in, online.
Outcome
The
result.
One register across every surface: the storefront, the carrier bag, the look-book, and the e-commerce site. Product first. Brand as context. Same logic as the room itself.
All photography on the Fine Living website, brochure and video was supplied by David Muirhead and his photographers.