Seaya Holidays
The mark is a destination. The brand was built from there.
Brief
The brief.
Seaya Holidays is an Australian travel agency with a curated portfolio of tropical escapes: overwater bungalows, dive resorts, and island experiences across Malaysia and Southeast Asia. They had the product. The brief was to build the brand and booking platform that matched what they were selling.
Approach
How we
tackled it.
We started with the mark. The icon doesn't describe a destination. It is one: a location pin with the sun setting into it, ocean already there. From there, a three-colour palette drawn from the imagery, light teal, amber, dark teal, not from travel category convention. The booking platform followed. Destinations, packages, and hotel listings, all within two clicks of landing.
Colour
Deep Teal
#346E7COcean
#75CCDDAmber
#F5B949Sand
#FAFAFAType
Futura Demi
Futura LightOverwater bungalows, dive resorts, and island escapes. Curated tropical journeys across Malaysia and Southeast Asia.
The mark
The sun
sets there.
A location pin with the sun already in it. The destination built into the icon. Derived from the palette, not from travel category convention.
Website
Books,
not browses.
Destinations, packages, and hotel listings within two clicks of landing. Built for intent: a visitor who arrived already wanting to go.
Outcome
The
result.
A travel brand with a mark worth putting on an airport billboard. The site launched with the full hotel and package inventory live. Seaya had the brand surface to match the overwater bungalows it actually books.