The Vaccine App

Brief

The brief.

The Vaccine App is a free, lifelong digital immunisation record, available on any phone. The product exists because the alternative does not work: a piece of paper that gets left at home before travel, destroyed in floods, lost between childhood and adulthood. We were asked to design the website introducing it: credible enough for a health professional to trust at a clinic, simple enough for a parent managing a newborn's first immunisation schedule. Accessibility and trust had to coexist.

Approach

How we
tackled it.

The site leads with the problem, not the product. Health sites typically reach for clinical authority first. We inverted that: the opening frame is the paper record and everything that can go wrong with it. The structure follows three audience lines from there: parents tracking a newborn's schedule, adults taking ownership of their own records, travellers who need credible proof at a border. Each section is a clear signal that the site was designed for that person specifically. The register holds clinical without feeling institutional. Type hierarchy and generous white space carry the health credibility. The phone mockups do the accessibility work.

Outcome

The
result.

The product is free, lifelong, and available on any phone. The site reads the same way. It launched with a presence that matched the ambition: replace a piece of paper that had been failing people, quietly, for decades.